WASHINGTON — The problem with global warming, some environmentalists believe, is “global warming.”
The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.
In other words, people aren't buying the hype, so be need better hype. And I didn't need a marketing firm to help me say that.
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